McBravos consulting is not built on opinions but on peer-reviewed research. This page gathers that research and explains, in plain language, what it found and why it matters for your organisation.
Published: AI and digital product passports (Journal of Cleaner Production)
Our peer-reviewed article in the Journal of Cleaner Production argues that the value of a DPP lies not in the label but in the governed data beneath it. On its own, the passport is a compliance record; combined with analytics and a firm’s dynamic capabilities, it becomes the foundation for circular business-model innovation — verified resale, take-back, re-certification and product-as-a-service.
Bravo-Fabian, M. A., López-Pérez, S. D. J., & Vence, X. (2026). Artificial intelligence and digital product passports: Data governance infrastructures enabling circular business model innovation. Journal of Cleaner Production, 571, 148875.
Read at the publisher → doi.org/10.1016/j.jclepro.2026.148875
Accepted & forthcoming: the DPP as institutional infrastructure (Journal of Innovation Economics & Management)
A second peer-reviewed paper, accepted and forthcoming in the Journal of Innovation Economics & Management, examines the DPP as an institutional infrastructure for innovation, through the lens of transaction-cost economics and the problem of information asymmetry. We will publish the full citation and link here once the article is out.
From research to practice
These ideas explain our approach: open standards and portability instead of a closed silo. The thinking is proven today in an operating platform that issues GS1 EPCIS 2.0 documents and portable product passports; profiles for other categories are on our roadmap.
About the author
Marco A. Bravo-Fabian is a PhD candidate at the University of Santiago de Compostela, researching data sharing across supply chains and the digital circular economy. He brings over 15 years in digital products, digital transformation and digital government: he founded and directed a state innovation-and-technology agency in Mexico, co-founded a software company, and co-authored two books on government interoperability. He speaks Spanish, English and Italian. LinkedIn · ORCID.
Turn rigour into results
Book a diagnostic and map your path to the DPP on solid foundations.